Google Ads Management

Show Up When Customers Search for What You Do

We build and manage Google Ads campaigns that put you in front of people who are already searching for your service, in the areas you serve. Every click is tracked to a call, form or booking, so you know exactly what your ad spend brings back.

Search AdsLocal Services AdsPerformance MaxCall AdsRemarketingConversion Tracking
The Problem

Why Google Ads Often Waste Money

Google makes it easy to start spending. It doesn’t make it easy to spend well.

Broad Keywords

Ads show for searches that have nothing to do with buying, and every click costs you.

Set-and-Forget Settings

Default settings and auto-recommendations often favor more spend, not better results.

Ads Sent to the Homepage

Clicks land on a general page with no clear next step, so they leave.

No Conversion Tracking

Without tracking calls and forms, you can’t tell good campaigns from bad ones.

What's Included

Full Google Ads Management

From account setup to weekly optimization, we handle the whole thing.

Search Campaigns

Reach people searching for your service right now.

  • Keyword research by service and area
  • Tight ad groups and match types
  • Negative keyword lists
  • Ad copy written and tested

Local Services Ads

Pay-per-lead ads at the top of Google for eligible businesses.

  • Eligibility check for your industry
  • Profile setup and verification support
  • Service area and job type setup
  • Lead disputes and review handling

Performance Max and Display

Extra reach across Google when it makes sense.

  • Performance Max with clear guardrails
  • Remarketing to past visitors
  • Image and video assets
  • Placement and audience exclusions

Conversion Tracking

Measure what matters, not just clicks.

  • Google Ads and GA4 tracking setup
  • Call tracking from ads and website
  • Form and booking conversions
  • Offline conversions from your CRM

Landing Pages

Pages built to match each campaign.

  • One page per service or offer
  • Fast, mobile-first design
  • Click-to-call and short forms
  • A/B testing of headlines and offers

Optimization and Reporting

Weekly improvements and clear monthly reports.

  • Search term reviews every week
  • Bid and budget adjustments
  • Monthly report in plain English
  • Cost per lead and cost per customer
How It Works

How We Run Your Google Ads

1

Audit or Plan

We review your existing account or research keywords, competitors and costs for a new one.

2

Track First

We set up conversion tracking and landing pages before launching ads.

3

Launch Focused

We start with your most profitable services and areas, then expand.

4

Optimize Weekly

We cut wasted spend, test new ads and shift budget to what works.

FAQ

Google Ads Questions

How much should I spend on Google Ads?

It depends on your industry, location and how many leads you need. Some local services cost a few dollars per click, others much more. We research your keywords and recommend a realistic starting budget on your strategy call.

Is ad spend included in your fee?

No. Your ad spend is paid directly to Google from your own account. Our management fee is separate, so you always see exactly what Google charges.

Who owns the Google Ads account?

You do. We set up the account in your business’s name, or work inside your existing one, and you keep full access and history if we ever stop working together.

What are Local Services Ads?

Local Services Ads appear at the very top of Google with a “Google Screened” or “Google Verified” badge, and you pay per lead instead of per click. They’re available for many home service and professional businesses, and require background checks and verification.

How soon will I see results?

Ads can start bringing in calls and forms within days of launch. The first month is used to learn which keywords and ads perform best, and results usually improve from there.

Can you fix my existing account?

Yes. We start with an audit of your current campaigns, tracking and spend, and show you what we’d change before making any changes.

Get Started

Ready to Get More From Every Ad Dollar?

Tell us about your business and any ads you’re running now. We’ll show you where the opportunities and the waste are.

  • Account auditFor existing accounts, a look at spend, keywords and tracking.
  • Keyword and cost researchWhat your market searches for and what clicks cost.
  • Realistic budgetA starting budget based on your goals.

Book a Strategy Call

Tell us about your business and we'll get back to you within one business day.